Digital & Online Marketing
COST EFFECTIVE ADVERTISING SOLUTIONS
The digital marketing scene is ever growing, and getting the right balance demands a combination of art and science, as well as being a cost-effective way to reach your target audience. There are many options - from PPC (pay per click) to Facebook ads or email marketing and signatures and video film making. The benefit of digital marketing is that everything is trackable so you can see the return on investment and plan for future digital marketing developments.
There is a wide array of digital marketing options available and for many it has become a minefield of finding the right balance within your marketing expenditure. We like to meet with yourselves and discuss your requirements and aims. By assessing your requirements, and understanding what you would like to achieve, by using our expertise and many years of experience Parallel in Coventry can provide a comprehensive plan.
Getting your marketing messages out is important and the key audience you have access to is your existing customer base. Reaching out to this audience by email marketing is a cost-effective solution to targeting these existing customers. We design and develop bespoke email marketing templates with editable regions so you can control the content each time you send it out. We have experience to develop for a range of email marketing providers including MailChimp and Campaign Monitor.
In our lives, we send and receive hundreds of emails a week, and when sending emails having a signature that showcases your company details, is key to brand recognition. A clean, modern signature reminds those with whom you are communicating who you are, giving them access to important contact methods such as phone, website, and social media. This can also be an important part of your branding and legal compliance for limited companies.
Ensuring your photography is not only relevant but subject focussed, working with your brand to deliver your message, from product shots to in-situ shots of workplaces, venues and locations - all can be staged and captured by one of our photographers. If you would prefer, and when relevant, the use of stock imagery can be purchased and utilised on your projects.
Videos deliver an effective form of marketing message, and can be delivered in a wide array of platforms from online to TV. Our video team can advise on the best method to film and deliver your message, working with you to script, storyboard, manage, film, animate and edit videos for whatever your need and then assisting in ensuring they get visibility by publishing them online for YouTube, or Vimeo as well as assisting in showcasing them on your website.