Parallel Creative Blog

Targeted marketing for children - Right or Wrong?

We see it everywhere we go and many of us don’t give it a second thought. There are television and magazine ads directed at children, social media content that is focused on young people, we even see it in the checkout lanes at our local grocery store and the problem is getting worse. What used to be sweets at the checkout has now turned into a full-fledged buffet of sugary snacks, toys and useless products that are making our children believe that they can’t live without them.

Spread the word Twitter Icon Facebook Icon LinkedIn Icon

Harry Burrows Fabrications website designed and developed by Parallel Creative

A local firm celebrating 25 years in business reached out to Parallel Creative to give their business a boost with a new look website. The purpose of the website was to promote the services that they offer up and down the country. Harry Burrows offers a diverse range of services and capabilities ranging from basic fabrications and sheet metal work through to the design, manufacture and installation of complex products. This also coincided with Marc Burrows celebrating his 20 years’ service within the company.

Spread the word Twitter Icon Facebook Icon LinkedIn Icon

Prestigious Ikon Gallery based in Brindleyplace, Birmingham

Parallel is pleased to be working with the prestigious Ikon Gallery based in Brindleyplace, Birmingham. The gallery, formed in 1964 by a group of local artists, presents contemporary art from around the world. The gallery shows a changing programme of exhibitions, featuring a variety of media including painting, sculpture, photography sound and installation. Housed in a magnificent neo-gothic school building, Ikon is an educational charity and offers free entry to all.

Spread the word Twitter Icon Facebook Icon LinkedIn Icon

Parallel produce new graphics for Dunsmore Living Landscapes

Our newest client is performing valuable work protecting the landscape and the habitats of local wildlife, thanks to Heritage Lottery funding. Part of the project is to engage with local people as both visitors and volunteers, so Parallel is helping to advertise the work

Spread the word Twitter Icon Facebook Icon LinkedIn Icon

The Farmhouse menu designed by Parallel Creative

The Farmhouse, Coventry, approached Parallel to exercise their creative and culinary juices to produce a sit-down menu which showcased their ultimate dining experience of not only one but two menus - The Indian Kitchen and The English Kitchen. With having over 100 mouth-watering dishes, it was a challenge to fit this into a normal A4/A3 size.

Spread the word Twitter Icon Facebook Icon LinkedIn Icon

Parallel produce 16-page brochure for the Ramada Hotel Coventry

When General Manager of Ramada Coventry, Mark Hills, wanted a special brochure to help attract business clients, he chose Parallel Creative to help him. Recognising the importance of good photography, a long days’ shoot was organised including time-delay shots from the rooftop.

Spread the word Twitter Icon Facebook Icon LinkedIn Icon

Parallel identify main USPs to formulate a recruitment marketing campaign

The recent merger of City College and Henley College has created a single main further education institution called Coventry College. Recognising not just the need for a new common brand, but also a marriage of marketing concepts, the college commissioned Parallel to investigate the best approach to future recruitment advertising.

Spread the word Twitter Icon Facebook Icon LinkedIn Icon

Life and death project

Parallel has been working with the Heart of England Co-operative Funeralcare service since the summer of 2016. The business to consumer advertising campaign has concentrated on the sale of pre-paid funeral schemes, for which the Co-op are market leading suppliers. It has included a broad range of media communication and digital advertising such as social media, principally in the form of Facebook and Twitter, Free Radio, leaflet drops and printed media.

Spread the word Twitter Icon Facebook Icon LinkedIn Icon

Coventry named UK city of culture 2021

As a local creative agency, we are extremely proud of the bid team and everyone involved for winning the city of culture 2021 award. Leigh Torrance at Parallel took part in the 2 Tone Taxi Tour where you can hear his voice in the cab ride reminiscing about the Eclipse club from back in the day.

Spread the word Twitter Icon Facebook Icon LinkedIn Icon

Parallel Produce New Brochure For Care Quality Pharmacy

When The Care Quality Pharmacy approached Parallel there were only two weeks before The Care Show opened. Top of the list was a new brand look and feel, a 24-page brochure and exhibition stand graphics.

So, the studio got to work and, using a combination of supplied text and photos, with in-house developed icons and library photos came up with a very pleasing design.

Spread the word Twitter Icon Facebook Icon LinkedIn Icon

Another New School's Website

The new St Thomas More website is now live. From initial meeting in Mid-July to a live site by the end of August is quite a result, especially since most of the development and site population happened in the school holidays.

But the rush was necessary as the school had given notice to discontinue with their previous site on 31st August.

Spread the word Twitter Icon Facebook Icon LinkedIn Icon

New PHP web developer adds new skills to the Parallel team

We’re excited to introduce your to the newest member to join the team at Parallel Creative.

James Kelly joins us as our new Senior Web Developer and will lead the development team ensuring websites are built to the highest quality and bringing with him a wealth of knowledge about Web.

Spread the word Twitter Icon Facebook Icon LinkedIn Icon

The Spirit Show - That's the spirit

Parallel have, once again, been retained by The Spirit Show, the London-based exhibition dedicated to whiskey, gin, vodka, rum and cocktails, held in December.

Spread the word Twitter Icon Facebook Icon LinkedIn Icon

Technicoat UK - Making a splash with coatings

Newly-owned Technicoat has rebranded, developed a new website featuring an expanded range of timber, metal and glass lacquers and stains, and is now telling every spray shop in the country about it.

Spread the word Twitter Icon Facebook Icon LinkedIn Icon

Senior Web Developer Wanted

We are looking for someone who has agency experience and aspires to be a Senior developer, someone who has passion and someone who enjoys working in a creative team.

This is a great opportunity to work with a strong creative agency, building solutions and working on different projects i.e. building web based systems, in various CMS system especially WordPress and Joomla. etc.

The company has an open, collaborative culture where hierarchy doesn’t mean anything apart from solving problems.

Spread the word Twitter Icon Facebook Icon LinkedIn Icon