Parallel Creative Blog

Parallel Creative - An A+ Task For FutureMe

The National Collaborative Outreach Programme (NCOP) involves 29 consortia across England who are all working to support the government’s aims to double the proportion of young people from disadvantaged backgrounds in higher education by 2020.

FutureMe, is the NCOP for Newcastle. Their programme of activity is offered to students in targeted areas and schools and aims to provide a range of activities and events to support them in their future education decisions.

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How Social Media Marketing Can Be Your Secret Weapon

Did you know that there were 44 million active social media users in the UK in January 2018? Guess what: these include your customers! The power of social media marketing can give you amazing opportunities to connect with your customers at pivotal moments in their consumer journey. Interested? Read on to discover how.

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Parallel Creative Agency New Year, New Staff!

We are excited to introduce our latest Parallel Creative team member Laura-Maria Henry, who joined us early in the New Year.

Laura will be our Digital Marketing Executive, and she joins us from a marketing background in London. She will be working with the team to help build our clients digital marketing campaigns and offer advice on digital strategy. She has a wide range of experience across the different online marketing channels and how they can be utilised to achieve goals and objectives.

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A new journey for specialist same day couriers

Same day courier business, Crown Couriers, has appointed Parallel Creative to refresh and modernise their brand. The logo is to remain as was, but the brand imagery and style is completely new. Additionally, the new slogan ‘Delivered your way’ is a brand promise that mirrors the bespoke nature of the work the company does.

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Heart Corporate, Halloween and Christmas all wrapped up - Weddings coming soon.

Heart of England Conference & Events Centre, based at Fillongley in Coventry is a fantastic events venue with a wide-ranging customer base including corporate and public/private clients. Quite a challenge for their small sales & marketing team. Stephen Hammon the MD and Marketing Manager, Ema Townsend, challenged Parallel to work with them on a winning strategy.

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Meet the new girl and the new boy

Kimmy Bodinnar joined our graphic design team in June and Neil Copson, business development, in August. We’re delighted to have them on board and wish them a long and successful career at Parallel

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Brand Yourself project (big brother is watching you)

The positives and negatives of social media are a regular debating point, often making the national news. Fake news, inappropriate behaviour, links to mental illness and bullying are, sadly, daily factors in people’s lives. It’s young people especially who are most at risk.

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How Is Artificial Intelligence Affecting Modern Graphic Design?

Could you let an AI program create your website for you? Or how about letting it manage your marketing campaign, targeting very specific audiences via their online shopping patterns? While many business owners would answer no to both of these questions, the fact is, AI software is already being used by some designers as a way to handle automating repetitive tasks and reducing development costs. While this technology does show promise, for the foreseeable future you’ll need human designers and developers to create websites that offer a real advantage over the competition and that offers a much greater return on your investment.

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Why A Strong Brand Is Important For Your Small Business

When you think about the world’s leading corporations, your first thought will be their advertising slogan. Whether it is a fast food restaurant, beer company or your favourite clothing or makeup label, their marketing campaign is burned into your brain and it becomes a big part of who that company is. What their brand is all about.

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Targeted marketing for children - Right or Wrong?

We see it everywhere we go and many of us don’t give it a second thought. There are television and magazine ads directed at children, social media content that is focused on young people, we even see it in the checkout lanes at our local grocery store and the problem is getting worse. What used to be sweets at the checkout has now turned into a full-fledged buffet of sugary snacks, toys and useless products that are making our children believe that they can’t live without them.

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Harry Burrows Fabrications website designed and developed by Parallel Creative

A local firm celebrating 25 years in business reached out to Parallel Creative to give their business a boost with a new look website. The purpose of the website was to promote the services that they offer up and down the country. Harry Burrows offers a diverse range of services and capabilities ranging from basic fabrications and sheet metal work through to the design, manufacture and installation of complex products. This also coincided with Marc Burrows celebrating his 20 years’ service within the company.

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Prestigious Ikon Gallery based in Brindleyplace, Birmingham

Parallel is pleased to be working with the prestigious Ikon Gallery based in Brindleyplace, Birmingham. The gallery, formed in 1964 by a group of local artists, presents contemporary art from around the world. The gallery shows a changing programme of exhibitions, featuring a variety of media including painting, sculpture, photography sound and installation. Housed in a magnificent neo-gothic school building, Ikon is an educational charity and offers free entry to all.

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Parallel produce new graphics for Dunsmore Living Landscapes

Our newest client is performing valuable work protecting the landscape and the habitats of local wildlife, thanks to Heritage Lottery funding. Part of the project is to engage with local people as both visitors and volunteers, so Parallel is helping to advertise the work

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The Farmhouse menu designed by Parallel Creative

The Farmhouse, Coventry, approached Parallel to exercise their creative and culinary juices to produce a sit-down menu which showcased their ultimate dining experience of not only one but two menus - The Indian Kitchen and The English Kitchen. With having over 100 mouth-watering dishes, it was a challenge to fit this into a normal A4/A3 size.

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Parallel produce 16-page brochure for the Ramada Hotel Coventry

When General Manager of Ramada Coventry, Mark Hills, wanted a special brochure to help attract business clients, he chose Parallel Creative to help him. Recognising the importance of good photography, a long days’ shoot was organised including time-delay shots from the rooftop.

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Parallel identify main USPs to formulate a recruitment marketing campaign

The recent merger of City College and Henley College has created a single main further education institution called Coventry College. Recognising not just the need for a new common brand, but also a marriage of marketing concepts, the college commissioned Parallel to investigate the best approach to future recruitment advertising.

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Life and death project

Parallel has been working with the Heart of England Co-operative Funeralcare service since the summer of 2016. The business to consumer advertising campaign has concentrated on the sale of pre-paid funeral schemes, for which the Co-op are market leading suppliers. It has included a broad range of media communication and digital advertising such as social media, principally in the form of Facebook and Twitter, Free Radio, leaflet drops and printed media.

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Coventry named UK city of culture 2021

As a local creative agency, we are extremely proud of the bid team and everyone involved for winning the city of culture 2021 award. Leigh Torrance at Parallel took part in the 2 Tone Taxi Tour where you can hear his voice in the cab ride reminiscing about the Eclipse club from back in the day.

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