When General Manager of Ramada Coventry, Mark Hills, wanted a special brochure to help attract business clients, he chose Parallel Creative to help him. Recognising the importance of good photography, a long days’ shoot was organised including time-delay shots from the rooftop.
Parallel Creative Blog
The recent merger of City College and Henley College has created a single main further education institution called Coventry College. Recognising not just the need for a new common brand, but also a marriage of marketing concepts, the college commissioned Parallel to investigate the best approach to future recruitment advertising.
Parallel has been working with the Heart of England Co-operative Funeralcare service since the summer of 2016. The business to consumer advertising campaign has concentrated on the sale of pre-paid funeral schemes, for which the Co-op are market leading suppliers. It has included a broad range of media communication and digital advertising such as social media, principally in the form of Facebook and Twitter, Free Radio, leaflet drops and printed media.
As a local creative agency, we are extremely proud of the bid team and everyone involved for winning the city of culture 2021 award. Leigh Torrance at Parallel took part in the 2 Tone Taxi Tour where you can hear his voice in the cab ride reminiscing about the Eclipse club from back in the day.
Poison Cocktails Pre-Christmas Give-away on us!
As the festive season is approaching we want to give you something to get you in the part mood.
Just like our facebook page and we will pick out the lucky winner at the end of the month and get this box of goodies posted to your door!
UK only, applicants must be over the age of 18.
Laura Swain of Swain Insurance is known as ‘Insurance Laura’ in the motor trade, from where most of her business comes.
When The Care Quality Pharmacy approached Parallel there were only two weeks before The Care Show opened. Top of the list was a new brand look and feel, a 24-page brochure and exhibition stand graphics.
So, the studio got to work and, using a combination of supplied text and photos, with in-house developed icons and library photos came up with a very pleasing design.
The new St Thomas More website is now live. From initial meeting in Mid-July to a live site by the end of August is quite a result, especially since most of the development and site population happened in the school holidays.
But the rush was necessary as the school had given notice to discontinue with their previous site on 31st August.
Parallel Creative have been nominated for Creative Communications and Digital Business of the Year at this year’s Coventry Telegraph Business Awards.
We’re excited to introduce your to the newest member to join the team at Parallel Creative.
James Kelly joins us as our new Senior Web Developer and will lead the development team ensuring websites are built to the highest quality and bringing with him a wealth of knowledge about Web.
Parallel have been working with market-leading wood-free outdoor flooring manufacturer, Millboard for 18 months now. Their latest project sees the launch of an all-new website at www.millboard.co.uk which went live on 8th August
The Land Rover Defender is surely one of the classic UK designed vehicles. US-based East Coast Defender exports, refurbishes and customises them for the American market.
We are looking for someone who has agency experience and aspires to be a Senior developer, someone who has passion and someone who enjoys working in a creative team.
This is a great opportunity to work with a strong creative agency, building solutions and working on different projects i.e. building web based systems, in various CMS system especially WordPress and Joomla. etc.
The company has an open, collaborative culture where hierarchy doesn’t mean anything apart from solving problems.
So you’ve spent time and effort preparing a great website that can be viewed around the world for 24 hours a day, but who’s looking at it and what are they looking at?
So, number one on your marketing list of things to do, if you don’t have a good statistics package analysing your website, is get one sharpish.
You should not just know how many hits you’ve had, but how people got there in the first place. Did they come via Google or Yahoo and what search did they use, did they go via an on-line directory, or straight to your domain name? How long did they stay? Where did they go to? Did they come back? Which domain name did they use? If you know all these things you can make a plan to properly advertise your website.
Coventry Motofest has a whole new look for 2017 following a rebrand developed and delivered by a local Coventry design company. Following a massive growth in popularity during the past three years organisers at Coventry Motofest decided it was time for a rebrand and so turned to local designers Parallel Creative for assistance. As a Coventry company with excellent local knowledge of the event, the Parallel Creative team were well paced to come up with a complete brand design guide.
I imagine most of you have friends you spend time with. You like them and enjoy their company. You probably share lots of common interests and spend time pursuing them together. Successful friendships tend to be about giving and receiving. It might be who pays for the football match tickets, whose house you eat at or who pays for the next round of drinks. We all like to give, but only provided we get something back that we value similarly. If not, the relationship can become sticky.
I wonder why that attitude of mind is rarely extended to our business lives. Sure, customers offer to buy goods and services in return for payment. It is taken for granted that if you have an illness that you can go to see a doctor for advice. Problem…solution etc. But have you thought about volunteering elements of what you do without the guarantee of reward? (Bear with me at this point!)
It’s a common scenario for lots of small to medium sized businesses. Back in the 1990s everyone got themselves a website, as much because everyone said you needed to have one than for good business reasons. Since then lots of organisations have improved their site. Some have added smarter graphics, some animation and video and it often makes for a pretty impressive visit.
So once customers and prospects visit they are quite likely to take things further, with an enquiry or a purchase. All very well, but what do you do if there aren’t enough visitors ? It probably goes without saying that everything you produce should have your website address on it, from business card to adverts; from invoice to promotional pen etc. But as far as on-line advertising is concerned I think there are only 3 ways.
Its been a busy year for the team at Parallel and we are looking forward to a bumper 2017. 2016 is coming to a close and we would like to wish all of our customers a very Merry Christmas and a Happy New Year. Let the partying begin!