Parallel have, once again, been retained by The Spirit Show, the London-based exhibition dedicated to whiskey, gin, vodka, rum and cocktails, held in December.
Parallel Creative Blog
Parallel have been working with market-leading wood-free outdoor flooring manufacturer, Millboard for 18 months now. Their latest project sees the launch of an all-new website at www.millboard.co.uk which went live on 8th August
The Land Rover Defender is surely one of the classic UK designed vehicles. US-based East Coast Defender exports, refurbishes and customises them for the American market.
We are looking for someone who has agency experience and aspires to be a Senior developer, someone who has passion and someone who enjoys working in a creative team.
This is a great opportunity to work with a strong creative agency, building solutions and working on different projects i.e. building web based systems, in various CMS system especially WordPress and Joomla. etc.
The company has an open, collaborative culture where hierarchy doesn’t mean anything apart from solving problems.
So you’ve spent time and effort preparing a great website that can be viewed around the world for 24 hours a day, but who’s looking at it and what are they looking at?
So, number one on your marketing list of things to do, if you don’t have a good statistics package analysing your website, is get one sharpish.
You should not just know how many hits you’ve had, but how people got there in the first place. Did they come via Google or Yahoo and what search did they use, did they go via an on-line directory, or straight to your domain name? How long did they stay? Where did they go to? Did they come back? Which domain name did they use? If you know all these things you can make a plan to properly advertise your website.
Coventry Motofest has a whole new look for 2017 following a rebrand developed and delivered by a local Coventry design company. Following a massive growth in popularity during the past three years organisers at Coventry Motofest decided it was time for a rebrand and so turned to local designers Parallel Creative for assistance. As a Coventry company with excellent local knowledge of the event, the Parallel Creative team were well paced to come up with a complete brand design guide.
I imagine most of you have friends you spend time with. You like them and enjoy their company. You probably share lots of common interests and spend time pursuing them together. Successful friendships tend to be about giving and receiving. It might be who pays for the football match tickets, whose house you eat at or who pays for the next round of drinks. We all like to give, but only provided we get something back that we value similarly. If not, the relationship can become sticky.
I wonder why that attitude of mind is rarely extended to our business lives. Sure, customers offer to buy goods and services in return for payment. It is taken for granted that if you have an illness that you can go to see a doctor for advice. Problem…solution etc. But have you thought about volunteering elements of what you do without the guarantee of reward? (Bear with me at this point!)
It’s a common scenario for lots of small to medium sized businesses. Back in the 1990s everyone got themselves a website, as much because everyone said you needed to have one than for good business reasons. Since then lots of organisations have improved their site. Some have added smarter graphics, some animation and video and it often makes for a pretty impressive visit.
So once customers and prospects visit they are quite likely to take things further, with an enquiry or a purchase. All very well, but what do you do if there aren’t enough visitors ? It probably goes without saying that everything you produce should have your website address on it, from business card to adverts; from invoice to promotional pen etc. But as far as on-line advertising is concerned I think there are only 3 ways.
Its been a busy year for the team at Parallel and we are looking forward to a bumper 2017. 2016 is coming to a close and we would like to wish all of our customers a very Merry Christmas and a Happy New Year. Let the partying begin!
ComplyMe is a financial compliancy service start-up business, which smooths out the path of business regulation and legislation for firms of independent financial advisors. It recognises the importance for business owners to focus on running the business and ensuring as much time as possible is used for fee earning activities.
Parallel Creative were approached by ComplyMe to create a complete branding of the business, including a company logo, branding collateral, a new website & digital media strategy.
Fallons started operating in the Coventry area over 20 years ago when William Fallon started cutting lawns in Coventry with just one lawnmower, since then he has grown the business from his one man outfit, to a level where he was able to take on his two sons, Chris & Lee Fallon and also creating full time roles for 25 employees.
Parallel Creative were approached by Fallons, a family run local business that offers a range of services including Ground Maintenance, Hard & Soft Landscaping & Building Maintenance, to provide a complete rebranding of the company. We designed and produced a range of collateral including a brochure, website, folder, full set of stationery and distinctive van livery for the whole fleet of Fallons vans. We have also provided assitance with a complete range of digital services.
Millboard, The leading UK Producers of Composite Decking Boards, commissioned Parallel Creative to produce a new marketing video for their new marketing campaign. We worked in conjunction with the marketing team at Millboard to create a video that delivers the message required.
Metal scoops clinking with the sound of two pence pieces … A distinctive tap-tap-tap of fingers on buttons … Electronic beeps and buzzes meant to draw your attention towards the latest machines …
The amusement arcades of my youth had a very distinctive feel … The sights and sounds assaulting the senses were overwhelming at first, but ultimately became a comforting cacophony of noise and lights …
What Is CodePen?
CodePen is a playground for the front end web.
It can be used to show off your latest creation and get feedback from the community.
We frequently need to test code and find new ideas for web projects that we are working on and CodePen.io is the perfect online tool to do this. We can use CodePen for either testing code that we have written to use on a project before we implement the code, or even to find lots of new and exciting ideas for using in our next projects.
If the name Milton Glaser doesn’t ring a bell, then maybe some of his famous work will. He’s the man behind the I Love NY design — that one with the heart that’s been copied a million times over - and he even designed the logo for New York magazine.
So when he gets asked questions about design, believe that he knows of that which he speaks.
Building great looking and engaging websites is something that we do everyday here at Parallel Creative.
Our customers love the creative flare we give when building their websites. To keep up-to date with the latest trends and ideas we use a number of resources available on the internet to keep our sites fresh with new and engaging ideas.
Below are some of the places we regularly visit to see what others are building.
Using the power of content and social media marketing can help boost your audience and client base. However getting started on social media campaigns without any previous experience or insight can be difficult.
At Parallel Creative we can help you create an effective and engaging social media campaign that helps you stand out from your competitors. We use a combination of engaging artwork, common sense and industry insight to help you create a social media campaign that does you proud. By following our 10 tips we can help you build a campaign that will serve your customers, promote your brand and hopefully lead to more custom.
Like the phrase ‘beauty is in the eye of the beholder’, effective web design is judged by the users of the website and not the website owners. There are many factors that affect the usability of a website, and it is not just about form (how good it looks), but also function (how easy is it to use).
Websites that are not well designed tend to underperform poorly and have poor Google Analytics results (e.g. high bounce rates, low time on site, low pages per visit and low conversions).
So what makes good web design? Below we explore 10 top web design principles that will make your website aesthetically pleasing, easy to use, engaging, and effective.