It’s all change at Coventry Motofest as motoring festival rocks a new look for 2017

Coventry Motofest has a whole new look for 2017 following a rebrand developed and delivered by a local Coventry design company. Following a massive growth in popularity during the past three years organisers at Coventry Motofest decided it was time for a rebrand and so turned to local designers Parallel Creative for assistance. As a Coventry company with excellent local knowledge of the event, the Parallel Creative team were well paced to come up with a complete brand design guide.

The result is a snappy, modern, attention grabbing logo that will prove as distinctive to the Coventry Motofest event as the previous ring road logo. James Noble, Coventry Motofest Festival Director, said: “The Coventry Motofest team are delighted with the new logo created by Parallel Creative, a design that we believe will become as synonymous with our event as the previous logo. “The Parallel Creative team already knew the event and so came up with a complete brand design guide - hugely important, as with an event of this size we deal with many print and design agencies, so being able to give clear guidelines on how our brand is reproduced is crucial.

“We look forward to proudly displaying our new logo as we develop and grow the festival in future years.”

Coventry’s Motofest 2017 is a two-day festival dedicated to the city’s motoring heritage, which this year takes place on Saturday 3 June and Sunday 4 June 2017. There will be a range of automotive activities taking place from pop-up and demonstration events to static displays and fringe events at Motofest, now the largest free urban motorsport festival in the UK.

Quote from Motofest 2017

Coventry MotoFest Festival Weekend Saturday 3rd and Sunday 4th June 2017.

To find out more about the Coventry MotoFest Festival Weekend, please visit the website below.

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