Heart Corporate, Halloween and Christmas all wrapped up - Weddings coming soon.

Heart of England Conference & Events Centre, based at Fillongley in Coventry is a fantastic events venue with a wide-ranging customer base including corporate and public/private clients. Quite a challenge for their small sales & marketing team. Stephen Hammon the MD and Marketing Manager, Ema Townsend, challenged Parallel to work with them on a winning strategy.

A period of research and analysis lead to the headline conclusion that online presence needed to be more focused to the respective buyers. A key component to the solution was the development of a new corporate website www.heartcorporate.co.uk, live since May 2018. The level of enquiry and advance booking has increased significantly compared to a year ago.

This philosophy has extended to www.heartofenglandhorror.co.uk (watch out for the blood) and www.christmasattheheart.co.uk (watch out for the snow). The new wedding site is currently in development.

Ema is pleased with the work Parallel have done. ‘We’ve worked with the Parallel team for nearly two years now. They’ve increased the SEO on our main website and helped our business to grow. The links and integrations from the websites to our Hubspot CRM, Sales & Marketing platform are proving an invaluable tool for our sales team so we couldn’t be happier.

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