Branding for 'The Empire Coventry' | Parallel Creative

We were challenged to created a brand identity for a new club in Coventry which will host the best of alternative rock bands, musicians and DJs around. The aim was to put Coventry back on the map when it comes to the nightlife scene. We wanted to create a strong identity that can be used on a wide range of media and also stand the test of time. When developing the Empire’s brand identity, it was vital to keep all of the marketing materials and visual elements consistent as possible. We had fun!