Parallel Creative Blog

Good news for us and for you!

Dialhouse is to merge with fellow Coventry based design agency CDPW Ltd. The move follows 5 months of discussions and makes the new agency the largest in Coventry. We will operate from Dialhouse’s offices at 4 Queen Victoria Road in the City Centre.

Business partners Ricky Bhogal and Leigh Torrance bring considerable expertise in the form of creative and digital skills. CDPW, like Dialhouse is a full service agency, but has complementary skills such as filming and showreel work. These skills are now available to the Dialhouse customer base and can be used to make your marketing communications yet more effective. Additionally, the company now has greater resources and back up, to ensure quality and ability to meet tight deadlines when you need it. You can find out more about our new partners at

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Branding for 'The Empire Coventry' | Parallel Creative

We were challenged to created a brand identity for a new club in Coventry which will host the best of alternative rock bands, musicians and DJs around. The aim was to put Coventry back on the map when it comes to the nightlife scene. We wanted to create a strong identity that can be used on a wide range of media and also stand the test of time. When developing the Empire’s brand identity, it was vital to keep all of the marketing materials and visual elements consistent as possible. We had fun!

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Whats Your Poison?

A premier new brand in cocktails has been launched and is set to take house parties, festivals, bars and concert venues by storm.

Poison” Cocktails, an independently owned company has launched an innovative range of superior pre-mix cocktails specifically designed for outlets who can’t mix their own. All made with premium spirits and packaged in quirky jars with the significant “Poison” brand, the cocktails come in a signature collection of mouth-watering flavours including June bug, Woo Woo, Amaretto Sour, Lazy Cosmo, Jack Frost and Artlantic.

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10 Lessons from these successful marketing campaigns

  1. Ignore conventional marketing. Instead be memorable.
  2. Make your audience a part of the campaign.
  3. Distinguish your brand from the competition.
  4. Know your audience and cater ads to their interests.
  5. Use humor.
  6. Take risks.
  7. Play to people’s emotions.
  8. Don’t be afraid to put your product on the sidelines.
  9. Support a meaningful cause and share it with your audience.
  10. Try to start a movement with your brand at the center of it.
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August Font Of The Month - Gotham

Creation and style

The Gotham typeface was initially commissioned by GQ magazine, whose editors wanted to display a sans-serif with a “geometric structure” that would look “masculine, new, and fresh” for their magazine. GQ agreed that they needed something “that was going to be very fresh and very established to have a sort of credible voice to it,” according to Jonathan Hoefler.

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Welcome to CDPW - The award winning Midlands agency

A big hello to you all from CDPW, we hope you like our new look website which tells you a little bit more about who we are, what we stand for and most of all how we love to get our teeth into any creative projects big or small.

Weather your an established corporate to ambitious start-ups, get in touch and let’s have a cuppa!

Some of the services we provide are:

Graphic Design / Brand Identity / Brand Guidelines / Rebranding

Event Branding / Internal Branding / Brand & Business Naming

Art Direction / Brochure Design / Illustrations / Marketing Campaigns

Exhibition Graphics / Point of Sale / Packaging Design / Photography

Printed Communications / Showreels & Motion / Copywriting

Annual Reports / Direct Mail

Web Design & Development

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The Edible Garden Show gets the parallel creative touch

The Edible Garden Show heads back to Stoneleigh with Good Live Life

CDPW were again asked to help with the creative for this years show. After the success of last year we are delighted to be working with the guys once again.

London – April 23, 2015: The UK’s ultimate grow your own event – The Edible Garden Show – is returning to its roots in 2016 along with its fantastic lifestyle event ‘Good Life Live’.

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