Parallel Produce New Brochure For Care Quality Pharmacy

When The Care Quality Pharmacy approached Parallel there were only two weeks before The Care Show opened. Top of the list was a new brand look and feel, a 24-page brochure and exhibition stand graphics.

So, the studio got to work and, using a combination of supplied text and photos, with in-house developed icons and library photos came up with a very pleasing design.

The spot UV and stepped indexing made the production deadline very tight, but deliveries just before and during the show, made sure enough were available.

The design followed over to the exhibition stand itself. Most rewarding of all was the high level of enquiries from care homes about Care Quality Pharmacy’s medication service. Director Usman Tahir said, ‘The new business we will get will pay for the show many times over.

I’d like to thank the Parallel team for achieving such a great result with little notice, and we look forward to working with them again in the future’.

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