Parallel Creative Tips for effective social media marketing

Using the power of content and social media marketing can help boost your audience and client base. However getting started on social media campaigns without any previous experience or insight can be difficult.

At Parallel Creative we can help you create an effective and engaging social media campaign that helps you stand out from your competitors. We use a combination of engaging artwork, common sense and industry insight to help you create a social media campaign that does you proud. By following our 10 tips we can help you build a campaign that will serve your customers, promote your brand and hopefully lead to more custom.


Gaining success with social media and content marketing requires lots of listening. By reading your fan’s online content and by joining discussions to learn what’s important to them and why. Only after doing this can you then create content and spark conversations that add value rather than confusion to their lives.


It’s best to be focused on a specialism than to be a jack-of-all-trades. A well-focused social media and marketing strategy designed to create a strong brand has a better chance for achieving success than a broad strategy that attempts to cover everything for all people.


It goes without saying that quality beats quantity hands down. It is much better to have a small number of online connections with people who regularly read, share and engage with your content, than to have 1000’s of connections who rarely engage with you.


Social media marketing success rarely happens overnight. To build a great social media strategy will take time and patience, its likely that you will need to commit long term to achieve the best results.


If you publish high quality content and work to build your online audience of quality followers, they’ll repay you by sharing that content with their own followers on Twitter, Facebook, Instagram, LinkedIn, Google Plus+, Pinterest, Youtube and other Social Media platforms as well as their own blogs and more.

This way of sharing and discussing of your content allows for new entry points for search engines like Google and Bing to find it in relavant keyword searches. These new points could allow your content to be seen by hundreds or thousands of new people.


One of the best ways to help promote your social media campaigns is to spend time seeking out the movers and shakers in your market who have high quality audiences and are likely to be interested in your products and services. By connecting with these people and working to build good relationships with them, if they see you are a good source of useful information, they may share your content with their followers, which could help put your business in front of potentially 1000’s of new people.


Creating a great social media following happens best when you add value for your followers, if you spend all your time using social media to just promote your products and services people will stop listening. If you focus on creating amazing content and developing great relationships with your followers then in time, this will provide you with a powerful way of increasing the awareness of your brand.


Be nice, and remember to say hello whenever somebody reaches out to you. Building good relationships is a key aspect of social media marketing, so always remember to acknowledge every person who engages with your content, remember it’s good manners to say hello back to someone who says hello to you. You wouldn’t ignore someone who says hello face-to-face so don’t do it online either.


Online social media marketing is at a minimum a 2 way conversation, so do not push your content online then be unavailable when your audience starts engaing with your content, make sure you have a regular time to answer any questions and provide your audience with guidance if you are going to be unavailable at particular times/days of the week so they know when they might expect a response to their contact with you. In the online world followers won’t hestitate to find other sources for their information if you are unavailable for weeks or months.


Be a good social media citizen, You should not expect others to share your content and talk about you if you do not do the same for them. A part of being a good social media citizen is to also share and discuss content produced by others. Spread the love and remember, “Its all about the sharing.”

Contact Parallel Creative if you have any requirements regarding Graphic Design, Web Design, Social Media or general Marketing queries.

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