Parallel has been central to the launch of a new rapid turnaround vehicle graphics business targeting busy tradespeople in particular.
We were tasked with creating a new name and branding identity for VFR Graphics.
Following research into the market and consideration of immediate competitors, three possible names were chosen to present to the client. Boxtick was their favourite, as they tick all the boxes when it comes to chosing a vehicle livery business. The line ‘Quality Graphics. Job Done’ was added to further emphasise this point. Boxtick… job done.
The new branding has been used on the new Parallel-developed website and on promotional literature.