The Burrows Group had presence within their market, but felt their old logo and website wasn’t getting the company in front of the right type of clients. The new brand and identity had to show them as a forward looking, modern business and reinforce the company's values.
A new branding identity was created by Parallel using the ‘B’ of Burrows in the main icon. The hexagonal shape further enhances the brand through use of form, colour and typography. We designed and built the company website as well as literature and stationery. There is now a greater awareness of Burrows amongst existing and prospective customers. The modern brand sits head and shoulders above its nearest competition and the company has won many new contracts in the period following its launch.
"We contacted Parallel to create our brand identity and they took time to understand our business and delivered on time and on budget. The new branding has really boosted our company – for a start we have seen a marked increase in traffic to our website. Thank you for all your constructive ideas and advice."