We were asked to create a new brand identity and strap-line to engage with a US audience, retaining some of the messages that worked for the US market while also highlighting a ‘British made’ quality for the vintage Land Rover.
We introduced some British iconography giving a nod to the heritage and culture around the vehicle and creating a stamp of quality along with the strap-line Create it, Build it, Live it. The new look and feel for the brand has been rolled out across vehicle livery, brochures, adverts and digital tools.
“On starting a new business I needed a design team that could move at pace, interpret my needs & add value. Leigh & the team did an outstanding job on all three. They were fundamental in creating our brand & an entire customer journey from start to finish. The trust that has developed means that Leigh & Parallel Creative will be used ongoing in all our future design, branding & customer communication. Well done Leigh on a great job.”
East Coast Defender