Kaydee are a leading UK supplier of commercial shading solutions. Their wide product range includes various types of blinds, canopies, awnings and umbrellas.
We have worked with Kaydee since 2012 as an extension of their internal marketing. The company is a growing force in interior design and shading solutions based around roller blinds but also including Venetians, verticals and awnings. Kaydee have an extensive product range and Parallel have worked alongside our client to simplify and rationalise their product offering.
We designed and produced a range of communication tools including internal brand identities, brochures, leaflets, problem solving games, internal floor graphics and point of sale materials. The campaign has been rolled out across all the UK divisions and a customer service measurement matrix has shown a significant improvement.
No.1 an impressive and very visible website, designed, built, advertised and maintained by Parallel. Followed by a series of hardware and fabric brochures, case studies and company sales presentation. Marketing communication has included PR, magazine trade advertising, email campaigns, the company calendar and exhibition support.
The impressive integrated blind system, Intrashade, was launched at EcoBuild in 2015 and will be in production from early-2016. Intrashade has a dedicated website designed and build by Parallel Creative - www.intrashade.com