MBI Homecare are the leading homecare specialists in Coventry and Warwickshire. The business has grown rapidly over the past eight years and approached us to take their branding to the next level.
MBI Homecare provides an extensive range of care services to suit everyone’s needs split into three key areas: Homecare, Day Services and Training Centres. The business continues to be a growing force in the homecare market and their attention to detail as a care provider is an indicator of their passion to create the most comfortable and secure environment for our ageing communities.
The re-brand contained a simple, yet effective ‘Heart and Home’ entwined image which created a more approachable, modern feel to the business, supported by the tagline “Home is Where The Heart is”. The new logo was rolled out on supporting collateral including two new websites, an advertising campaign, a brochure, as well as banner stands and a whole host of literature. The results of the re-brand have seen a 50% uptake in enquiries on the MBI Homecare website and the business continues to expand it’s customer base.