The owners of Risual wanted a brand identity that conveyed the personality of the company; innovative, fast moving, providing numerous services to a prestigious list of clients. Being recognised as one of The Sunday Times Top 100 Companies to work for, Risual is an employer of choice so the brand identity also needed to reflect the culture of the company and feel friendly and approachable.
By holding internal focus groups at Risual head office we established the key objectives and values of the business that served as the foundation for the creative brief. Working alongside the owners they enjoyed the creative process and the implementation of the new identity that is modern, clean and friendly and defines the different functions of the business with a strong sense of energy.
Parallel Creative had taken our brief and gave us much more than we anticipated. The execution was spot on. We are a fast, young and dynamic company that needed a new brand and identity to suit our now established business, Parallel Creative delivered this well before the deadline date and also within budget. I highly recommend using Parallel Creative for any creative projects that need that little extra magic!