SMA UK: Overview

Energy and enthusiasm is at the heart of our existence so there were warm smiles all round when SMA, a leading PV Solar system company commissioned us to devise a brand personality and marketing communications campaign to launch their SMA Sunny Boy inverter product.


Company Website Shown On iMac

The Challenge

It was important to understand the brand values of SMA and implement the right tone of voice to engage with consumers and highlight SMA's superior product performance in a very crowded marketplace. We devised the strap line 'life shines brighter' together with imagery around people's enjoyable and memorable family experiences where energy is needed.




The Solution

The life shines brighter campaign was rolled out across a range of communication tools from press ads to exhibition graphics and digital communications and created a distinctive and consumer friendly message in a frenetic market.

Company Branding Show On Posters
Award Winning Red Is The New Green Campaign Artwork
Sustainable Business
SMA UK At Trade Show with Branding by Parallel Creative


Ricky and Leigh are innovative, creative, dependable, professional, loyal and will do their upmost to deliver creatives from brief through to production, without distraction or delay. They also bring insight and innovation from other industries, bringing unique creative and deployment. Parallel Creative know SMA inside out, they know our business, our solutions and more importantly understand what the industry supply chain through to end consumers need in the for of communication and messaging. A joy to work with.

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