Summers Joinery Logo

Summers Joinery: Overview

Summers Joinery is a family-run business who have been supplying high-quality joinery for over forty years. The company specialises in the refurbishment of historic properties, but also work on new and regeneration projects. Summers Joinery have built up a great reputation in the field of fine joinery and have expanded their factory and workshop twice in a decade.

Summers Joinery

The Challenge

Summers have never had a marketing strategy having relied on repeat and referral business throughout its trading history. The new generation of management realised that their brand had become seriously dated and the poor marketing collateral was becoming counterproductive. The challenge was to rejuvenate and modernise the brand and to creative a marketing plan that put Summers Joinery’s destiny back under their own control.





The Solution

After a comprehensive period of research a brand was created using a simplified form of a woodpecker as the main icon. A supporting tagline was added – ‘Some Things Are Built To Last’ – which further strengthens the company’s passion for high-quality craftsmanship. A range of collateral was designed and produced including a brochure and this was dovetailed with a new company website. Summers Joinery are proud of their new brand and feel it now reflects the quality of the work they produce.

Summers Joinery Logo Woodwork
Summers Joinery Brochure
Summers Joinery Website


"We approached Parallel as our business was expanding and we felt we needed a new brand and identity that reflected the quality of our work. They delivered a solution that was totally beyond our expectations and I would recommend them to any company who are looking to take their business to the next level."
Summers Joinery

Case Study

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