Truede asked us to refresh their brand and develop new and striking packaging that would reflect the quality and heritage of the product.
This required new look and feel also needed to work across the portfolio of other products such as wafers and chocolate spoons.
We delved into the history and culture around Turkish confectionary and unearthed some delightful patterns. This helped influence a brand refresh and also formed the basis of a graphic device that was developed to work across packaging, product catalogue, advertisements, exhibition graphics and the creation of a full content managed website.
Truede was looking for a much needed makeover, for both our website and branding for selected products. We needed bold, modern designs but with the level of luxury and authenticity that our customers are used to. This made Parallel Creative the obvious choice.