Good websites are a combination of good design, efficient build, effective advertising and ongoing maintenance plus a lot of detail in between.
When it comes to websites, design is one of the key components to delivering a successful website - the others being the development, the content and the SEO. Effective web design plays a pivotal role in visitors engaging with the content and leading to conversions. To achieve this, Parallel in Coventry designs and builds all websites from the ground up, utilising best practises to assist with search engine optimisation. Our websites are built so that amends can be made quickly, utilising content management systems (mainly WordPress) - developing bespoke themes and plugins as desired. We can the assist with ongoing web support and marketing with our range of digital marketing solutions.
Bespoke Web Design
When it comes to web design we see a large proportion of websites utilising prebuilt templates or drag and drop editors, this does allow for speedy development but at a risk to user experience and individuality and impacts performance for visitors. With our bespoke web design, we design websites specifically for your content, to ensure maximum effectiveness for message delivery and SEO. By designing your website bespoke it helps to make you stand out from the crowd, and allows control over all aspects of content delivery.
Mobile Responsive Web Development
With nearly half of all web browsing occurring on mobiles and tablets now, it’s important to ensure that your content is presented in a clear and easy to digest view no matter what device visitors are using. As such we design and develop all websites with mobile responsiveness in mind.
Online shopping is becoming increasingly important in getting products into the hands of consumers and the ability to view and purchase in an instant online. We have experience in a variety of eCommerce websites, utilising WooCommerce with WordPress. This brings an eCommerce platform to your WordPress website and then allows visitors to make purchases online, no matter what your product. We have developed solutions for many types of products from jewellery to Turkish delight to free range poultry.
Search Engine Optimisation
SEO plays a major role in exposure of your website to search engines, and by ensuring both the content and the code is optimised, we can guide you on ensuring the keyword terms you would like to be found for are present on the site, and that the content is relevant as well as being informative. We can also manage PPC advertising campaigns to boost visibility for certain keywords or target certain audiences.
We utilise content management systems to give you the ability to take control over your content, and prefer WordPress as our chosen open source content management, combined with custom fields to give you full control over pages without needing any knowledge of code. During web design and development, we build several templates that can be utilised for new pages, and as our themes are developed with extensibility in mind new templates can be created as your needs change and grow.
Getting your marketing messages out is important and the key audience you have access to is your existing customer base. Reaching out to this audience by email marketing is a cost-effective solution to targeting these existing customers. We design and develop bespoke email marketing templates with editable regions so you can control the content each time you send it out. We have experience to develop for a range of email marketing providers including MailChimp and Campaign Monitor.